The Australian label, Why Mary was established on the Gold Coast by owner and designer, Janette Laver and is known for its fusion of artistic fabric choice and casual, easy wear style.

Signature designs include minimal silhouettes complimenting bold digital prints (often using photography or art) giving the brand a unique creative edge that appeals to independent women who desire to dress with a difference.

Quality and attention to detail are important aspects in the manufacturing process as well as reduction of waste and recycling materials where possible. Why Mary's more recent resort collections are manufactured by an ethical factory in *India in small sustainable runs, however continues to support local manufacturers, printing companies and Australian suppliers in the brands more eclectic designs. 

WHY MARY Designer Gallery proudly merchandises LIVIN.org apparel to assist in their endeavours of suicide prevention and breaking the stigma of mental health.