Skip to content
Customer Service (CS) -

Founder's Report

How François-Ghislain Morillion and Sébastien Kopp Built a Sustainable Sneaker Empire with Veja

by Editorial Staff 23 Feb 2023

Veja is a French footwear brand that has been making waves in the fashion industry for its sustainable and ethical practices. The company was founded in 2004 by two friends, François-Ghislain Morillion and Sébastien Kopp, who wanted to create a sneaker brand that was not only stylish, but also environmentally and socially conscious. Today, Veja is a leading player in the sustainable fashion space, with a loyal following and a commitment to changing the industry for the better.

Early Days and Inspiration

François-Ghislain Morillion and Sébastien Kopp met in 2001 while studying in Paris, and quickly became friends. They shared a passion for traveling and exploring new cultures, and during a trip to Brazil, they were struck by the social and environmental issues they saw firsthand. They noticed that the production of rubber in the Amazon rainforest was causing harm to the environment and local communities, and they also saw the exploitative labor practices in the shoe factories in Brazil. This experience inspired them to start Veja, a sustainable and ethical sneaker brand that would address these issues.

Veja's Sustainable and Ethical Practices

Veja's mission is to create stylish sneakers that are also sustainable and ethical. The brand uses a variety of eco-friendly materials, such as organic cotton, wild rubber, and recycled plastic bottles, to create their shoes. They also work directly with small-scale producers in Brazil to ensure fair wages and working conditions, and they prioritize transparency throughout their supply chain.

The company's commitment to sustainability and ethics has earned them a loyal following of customers who value their values-driven approach. Veja has also won numerous awards for its sustainable practices, including being named the 2019 Sustainable Brand of the Year by Fashion Network.

Collaborations and Popularity

Veja's commitment to sustainability and ethics has helped them stand out in the crowded sneaker market, and the brand has collaborated with a number of high-profile designers and brands. In 2018, they collaborated with French fashion house Lemaire on a collection of sustainable sneakers, which was a hit with fashion insiders. They have also collaborated with Brazilian designer Alexandre Herchcovitch and French brand Agnès b., among others.

Veja's popularity has also been fueled by the growing interest in sustainable and ethical fashion. As consumers become more aware of the environmental and social impact of their purchases, they are seeking out brands that align with their values. Veja's stylish sneakers, combined with their commitment to sustainability and ethics, have made them a favorite of conscious consumers around the world.

Future Plans and Impact

Veja's success has allowed them to continue expanding their sustainable and ethical practices. The brand has opened its own factory in Brazil, which is powered by solar energy and uses rainwater harvesting to reduce its environmental impact. They have also launched a program to help small-scale cotton farmers in Brazil transition to organic farming practices, which is having a positive impact on the environment and the livelihoods of these farmers.

Veja's impact on the fashion industry has been significant, as they have shown that it is possible to create stylish and profitable fashion while also prioritizing sustainability and ethics. The brand's success has inspired other fashion companies to consider their environmental and social impact, and has helped to shift the conversation around fashion towards more sustainable and ethical practices.


François-Ghislain Morillion and Sébastien Kopp's journey with Veja is an inspiring example of how a commitment to sustainability and ethics can lead to success in the fashion industry. By prioritizing eco-friendly materials, fair labor practices.

Hey there! I'm Chuck, the Editor-in-Chief at Local Threads. We’re on a mission to showcase founders of start-ups and help them shine and tell the world about themselves, their products, and their vision in life. We see value in the stories of big brands and their founders as well. Their success can be a source of inspiration to start-ups.

Prev Post
Next Post

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Local Threads
Be the first to receive exclusive updates, trends and VIP only discounts before anybody else!

Recently Viewed

Edit Option
Have Questions?
Back In Stock Notification
Compare ()
Product SKU Rating Description Collection Availability Product Type Other Details
this is just a warning
Login Close
Shopping Cart
0 items