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Founder's Report

Stuart Trevor: The Fashion Visionary Behind AllSaints

by Editorial Staff 30 May 2023

Stuart Trevor is the founder of AllSaints, a British fashion brand known for its edgy, contemporary style. With its signature leather jackets, distressed denim, and unique accessories, AllSaints has become a staple in the wardrobes of fashion-forward individuals around the world. But who is the man behind the brand? Here's a closer look at the life and career of Stuart Trevor.

Early Years

Stuart Trevor was born in Belfast, Northern Ireland, in 1961. He grew up in a working-class family, and his parents were both involved in the textile industry. From a young age, Trevor had a passion for fashion and design, and he was always looking for ways to express his creativity.

Trevor's early career was in advertising, but he quickly realized that his true calling was in fashion. He moved to London and started working in the industry, gaining experience in design, manufacturing, and retail. He even launched his own fashion brand in the early 90s, which was moderately successful but ultimately closed due to financial difficulties.

Founding of AllSaints

In 1994, Trevor and his business partner, Kait Bolongaro, founded AllSaints. The brand's name was inspired by All Saints Road, a street in Notting Hill, London, that was known for its fashion and music scene. From the start, AllSaints had a distinctive style that set it apart from other fashion brands. The designs were edgy and unconventional, with a focus on quality and craftsmanship.

AllSaints quickly gained a cult following, with its leather jackets and distressed denim becoming must-have items for fashion-forward individuals. The brand's success was fueled in part by its innovative approach to retail. AllSaints stores were designed to be immersive experiences, with dark, moody interiors and a focus on music and art. The brand's unique style and retail approach made it stand out in a crowded market, and it continued to grow in popularity.

Expansion and Challenges

In the early 2000s, AllSaints expanded its product range and started opening stores in the United States. The brand continued to gain a following, with its fashion shows becoming highly anticipated events in the fashion calendar.

However, AllSaints faced challenges in the mid-2000s when it fell into financial difficulties. The company was burdened by debt, and it was on the verge of collapse. Trevor and his team worked hard to turn the business around, cutting costs and streamlining operations. They also secured investment from private equity firms, which helped to stabilize the company's finances.

Revival and Future

Today, AllSaints is thriving once again. The brand has expanded to more than 200 stores in over 30 countries, and it has become a go-to destination for fashion-forward individuals around the world. Stuart Trevor remains involved in the business, serving as a non-executive director and advisor to the board.

Looking to the future, AllSaints has ambitious plans for expansion and growth. The brand is focused on building a sustainable business that balances innovation with responsibility. Trevor has expressed a commitment to creating a company that is socially and environmentally conscious, and that makes a positive impact on the world.


Stuart Trevor's story is a testament to the power of perseverance, creativity, and innovation. From his humble beginnings in Northern Ireland, he went on to found one of the most successful fashion brands in the world. His dedication to quality and craftsmanship, combined with his unique vision for retail, has made AllSaints a brand that is beloved by fashion enthusiasts around the world. As the brand continues to grow and evolve, Trevor's

Hey there! I'm Chuck, the Editor-in-Chief at Local Threads. We’re on a mission to showcase founders of start-ups and help them shine and tell the world about themselves, their products, and their vision in life. We see value in the stories of big brands and their founders as well. Their success can be a source of inspiration for start-ups

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