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Kit Willow: The Eco-Fashion Trailblazer

by Editorial Staff 01 Mar 2023

Kit Willow is a name synonymous with sustainable fashion. As a designer, she has redefined the idea of eco-friendly fashion with her unique collections that are stylish, chic, and sustainable. Her brand, Kitx, has become a leader in the sustainable fashion industry, and it's not hard to see why.

Kit Willow's Story

Born and raised in Sydney, Kit Willow has been fascinated with fashion since she was a child. She studied at the prestigious Fashion Design Studio in Sydney and worked with some of Australia's top designers before launching her own brand, Willow, in 2003.

In 2015, she started her new brand, Kitx, which was born out of her desire to create a more sustainable and ethical fashion industry. Her philosophy is that fashion should be beautiful, but it should also be responsible and sustainable.

Kit Willow and Sustainability

Kit Willow's sustainable practices are at the heart of her brand, Kitx. Her philosophy is to create beautiful clothes that don't harm the environment or exploit workers. She uses organic, natural, and sustainable fabrics such as bamboo, hemp, and linen, and also incorporates recycled materials into her designs.

Kit Willow's designs are timeless and versatile, made to last for years rather than just a season. She also prioritizes zero-waste production techniques, which means that all the fabric scraps are repurposed into new garments or accessories. This approach to fashion is not only sustainable but also reduces waste, which is a major problem in the fashion industry.

Kitx's Commitment to Ethical Fashion

Kit Willow's commitment to ethical fashion is evident in everything she does. She works with artisans and craftspeople who are paid fairly and treated with respect. Her supply chain is transparent, and she ensures that her garments are made in safe and ethical working conditions.

Kitx is also a member of the Ethical Fashion Initiative, which is a United Nations project that supports artisans in developing countries. By working with artisans in countries such as Kenya and Burkina Faso, Kitx is able to create unique pieces that are both sustainable and ethically made.

Kitx's Impact on the Sustainable Fashion Industry

Kitx has had a significant impact on the sustainable fashion industry. By creating beautiful and sustainable designs, Kit Willow has shown that it is possible to make stylish clothes without harming the environment. Her innovative designs have inspired other designers to prioritize sustainability, and she has helped to raise awareness about the environmental and social impact of the fashion industry.

Kit’s Tips for Sustainable Living

Kit Willow is not just a designer, but also an advocate for sustainable living. She encourages people to adopt a more sustainable lifestyle by making small changes in their daily lives. 


In conclusion, Kit Willow is a trailblazer in the sustainable fashion industry. Her commitment to sustainability and ethical fashion has inspired many designers and has helped to raise awareness about the environmental and social impact of the fashion industry. By prioritizing sustainability and ethics, Kit Willow has created a brand that is not just beautiful but also responsible and sustainable. Her innovative designs and sustainable practices have shown that it

Hey there! I'm Chuck, the Editor-in-Chief at Local Threads. We’re on a mission to showcase founders of start-ups and help them shine and tell the world about themselves, their products, and their vision in life. We see value in the stories of big brands and their founders as well. Their success can be a source of inspiration to start-ups. 

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